CLIENT

Business Council Of New York State

PROJECT

Logo Design

The Business Council of New York State comprises thousands of member companies, local chambers of commerce, professional and trade associations. They wanted a logo that reflected the diversity of its members and the strength of a unified front. A multicolored mesh—similar to that found on stock certificates and currency—becomes an attractive background for the solidity of the shape that holds New York State. A subdued typography and a high-toned color scheme communicate established practices and contemporaneity at the same time.

Image for Logo Design

The Business Council of New York State comprises thousands of member companies, local chambers of commerce, professional and trade associations. They wanted a logo that reflected the diversity of its members and the strength of a unified front. A multicolored mesh—similar to that found on stock certificates and currency—becomes an attractive background for the solidity of the shape that holds New York State. A subdued typography and a high-toned color scheme communicate established practices and contemporaneity at the same time.