Corporate Identity

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CLIENT

Apple Computers

PROJECT

Poster Design

The MacWorld Expo in SanFrancisco had six weeks--with little more than a tagline--to put together an advertising blitz. Capitalizing on one of the world's most recognized logos, the design system played with organic shapes, natural images, and diverse people who were approached on the street. The result is a meaningful family of advertisements that underlines Apple's core values.

More Apple Computers Work

The MacWorld Expo in SanFrancisco had six weeks--with little more than a tagline--to put together an advertising blitz. Capitalizing on one of the world's most recognized logos, the design system played with organic shapes, natural images, and diverse people who were approached on the street. The result is a meaningful family of advertisements that underlines Apple's core values.