CLIENT

Intelligent Alternatives

PROJECT

Logo Design

While Intelligent Alternatives is a "headhunter" for experts in the financial field, the startup company was getting lost in the stoic, blue, and uninspired corporate identities of its competitors. But the company wasn't like the others. Their recruits had interesting and unexpected backgrounds that gave them an edge in the industry: such as writers, musicians, and linguists. Their new logo emphasizes the human qualities of its recruits, the growth potential of its clients, and the feeling an understated partner.

Image for Logo Design

While Intelligent Alternatives is a "headhunter" for experts in the financial field, the startup company was getting lost in the stoic, blue, and uninspired corporate identities of its competitors. But the company wasn't like the others. Their recruits had interesting and unexpected backgrounds that gave them an edge in the industry: such as writers, musicians, and linguists. Their new logo emphasizes the human qualities of its recruits, the growth potential of its clients, and the feeling an understated partner.