CLIENT

Fat Bastards

PROJECT

Logo Design

Well, this was fun. Fat Bastards is a raucous group of colleagues and friends who devised a weight loss program for men. The program is based on effective goal-setting, conference call check-ins, monetary penalties and a healthy sense of humor. In the logo, the fit male figures are contrasted by reflections of their former selves below.

Image for Logo Design

Well, this was fun. Fat Bastards is a raucous group of colleagues and friends who devised a weight loss program for men. The program is based on effective goal-setting, conference call check-ins, monetary penalties and a healthy sense of humor. In the logo, the fit male figures are contrasted by reflections of their former selves below.